Skip to Main Content »

Privacy and Cookies Policy

"Breville" is a trading name of Jarden Consumer Solutions (Europe) Limited. Breville is committed to protecting your privacy. That is why we have adopted this Privacy Policy. This Privacy Policy describes the personal information we collect about you and how it is used. Please note that by visiting and using this website, you are agreeing to the use of your personal information as described in this Privacy Policy.

Personal information which you send us

We collect information about you when you enter any of our prize promotions, including prize competitions, free draws and instant win offers, and if you send us information via the 'Contacts Page' on this website. This information will include in the first instance your name and e-mail address, and further information may be collected should you interact with the Breville brand further. This further information may include your address, contact details, age group and product or lifestyle preferences.

> Back to top

How do we use this information?

We use this information to administer any of our prize promotions into which you enter.

Also, to enable us to review, develop and improve the services which we offer, we may use your information to contact you about customer surveys or for market research or market research or analysis purposes.

If we transfer the Breville business, you agree that your personal information may be transferred to the purchaser for use in a way which is consistent with this Privacy Policy.

We will add you to our mailing list and may send you information by e-mail or post about Breville's products or services, including prize promotions, if (and only if) you ask us to do so by ticking the box on the 'Contacts Page' or when you sign up to enter a prize promotion.

We maintain a strict "No Spam" policy that means we will not sell, rent, or otherwise give your e-mail address to a third-party without your consent, other than as described elsewhere in this policy. [The only exception is where we supply personal information to a third party for the sole purpose of administering any of our prize promotions or marketing activities. If so, we always require those third parties adhere to the same security procedures that we follow ourselves.] Breville will not send you e-mail that you have not agreed to receive.

> Back to top

What Information does Breville gather about its visitors and how is it used?

Every computer connected to the Internet is provided with a domain name (e.g. and an IP Address (e.g. When a visitor requests a page from within the Breville website, our Web Servers automatically identify and log the HTTP request that is made to our Web Server. This information reveals nothing personal about you. In fact, the only information that we automatically gather and log is as follows:

  • The IP Address of the website that may have Referred you
  • Your IP Address
  • The Web Page that you may have linked to us from, if any.
  • The Product Identifier for Version and Make of Browser (e.g. Internet Explorer 4.5)
  • The Operating System platform that you may be running (e.g. Macintosh or Windows)
  • Search Words or Terms that are passed from a Search Engine (e.g. Google, Yahoo, or Lycos)

There is absolutely nothing special about the information just described, and the practice of collecting this data has been generally standardised by virtually every Web Server on the Internet today.

We use information about visitor traffic in aggregated form to improve compatibility for the various Browsers and Operating Systems that visit our website. We also analyse it and, referring URLs and Search Engine terms in order to improve Breville's visibility on the internet.

> Back to top

What about Cookies?

Cookies are small pieces of data that are transferred to your computer's hard drive through your Web browser from our Web Server. A cookie cannot read data from your hard disk or read cookie files that may have been created from other websites. The Breville website uses cookies as a means of providing personalisation features to our visitors. For example, we use cookies to remember settings (background music selections, wallpapers preferences, etc.) that you may have made at our website.

You can choose whether to accept cookies by changing the settings of your browser. Typically, by accessing the browser's ‘help’ feature you can obtain information on how to prevent your browser from accepting all cookies or to notify you when a cookie is being sent. If you choose not to accept these cookies, your experience at our website and other websites may be diminished and some features may not work as intended.

There are two different types of Browser Cookies: ‘Session Cookies’ and ‘Persistent Cookies’

‘Session Cookies’ are short-term cookies that are only saved on the computer’s memory for the duration of a users visit to the website. Session Cookies expire and are automatically deleted at the conclusion of the user’s browser session.

‘Persistent Cookies’ remain saved in the computer’s memory even after the browser session has ended. These cookies may remain saved in the computer’s memory for a prolonged period of time, and allow user preferences to be restored upon repeat visits to the website.

> Back to top

What Cookies does this site use?

The Breville website currently uses the following session cookies:

> Back to top

A description of the cookies and the general purpose we use these for is provided below:

Cookie name Cookie description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, which allows us to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND Your session ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in..
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

> Back to top

The Breville website also uses the following third-party cookies:

Google Analytics – these cookies are used to learn about how visitors use our site and enable us to improve the user experience and optimise the performance of the site.

DoubleClick, DoubleClick Floodlight & DoubleClick Spotlight – these cookies are used to track user behaviour relating to advertising Breville may carry out on external sites.

Please note that Breville operates a policy of ‘implied consent’ – this means that by using the Breville website you have consented to the use of the above noted Cookies. If you do not wish to approve the use of the above cookies, please do not use the Breville site, or alternatively please use your browsers ‘help’ feature to assist you in disabling the above cookies. Please note that disabling cookies used on the Breville site may diminish your experience of the site and some features may not work as intended.

For further independent information about Cookies you may wish to visit

There are also specific tools available that will assist you in opting out of Google Analytics and DoubleClick Cookies should you wish to do so: wlndVLG4mIqvqeCmsOiENzy0xPO9_5X6kVNTSQt_FOml_v3KMOnqsMhLfg9U2sDlQ&hl=en

> Back to top

Keeping your personal information secure

Breville uses reasonable precautions to keep the information disclosed to us secure. However, we cannot guarantee the security of any data you disclose on-line. You accept the inherent security risks of providing information and dealing on-line over the Internet and will not hold us responsible for any breach of security unless this is due to our negligence or wilful default. Furthermore, we are not responsible for any breach of security or for any actions of any third parties that receive the information. Breville also provides "links" to a wide variety of other websites on the Internet. We are not responsible for their Privacy Policies or how those websites manage information about their users. We strongly urge you to check with those websites to determine their privacy policy.

> Back to top


You have the option of "Unsubscribing" from our Mailing List at any time, thereby disabling any further such e- mail communication from being sent to you. Just send an e-mail to with the word 'remove' in the subject line and the email address that you wish to be removed within the email. Please note that it may take up to 28 days to action your request. In addition, each electronic mailing we send you will contain details of how you can un-subscribe.

You have the right to see personal data (as defined in the Data Protection Act) that we keep about you, upon receipt of a written request and payment of a fee. If you are concerned that any of the information we hold on you is incorrect please contact us by e-mail at

Any changes to this Privacy Policy will be posted on this page so that you are always aware of the information that we collect, how we use it, and under what circumstances we disclose it.

Copyright 2004 - 2013, Jarden Consumer Solutions (Europe) Limited. All Rights Reserved.

Jarden Consumer Solutions (Europe) Limited Registered Office: Vine Mill, Middleton Road, Royton, Oldham OL2 5LN. Registered in England No. 00713656

Revision: July 2012

> Back to top